alma visual identity

Client: Alma - Psychology Practice

Brief: This project involved the creation of a complete visual identity for a psychology practice working with a small team of psychologists. The scope included the design of the logo, visual identity system, official documents and certificates, stamps, and legally required printed materials.

In collaboration with a web developer, I also designed the website, ensuring visual consistency across all digital and print touchpoints. In addition, I developed and maintained the Instagram branding, creating templates and visuals that support long-term communication and outreach.

The goal was to create a calm, professional, and trustworthy visual language that reflects the values of the practice while remaining clear, approachable, and coherent across all platforms.